Not Paneer Co.Join First Batch

Launching soon in your city

Not Paneer is coming.

Fresh cottage cheese for Indian breakfasts, snacks and bowls. Paneer's softer, spoonable cousin.

Join First BatchWhat is it?
ToastBreakfast bowlsFruitChaat
Not Paneer Co. fresh cottage cheese tub
UD and Kseniia, founders of Not Paneer Co.

Made by UD and Kseniia, from a Russian cottage-cheese habit
and an Indian family kitchen.

Our story

First batch waitlist

Be the first to get Not Paneer.Choose your tub size.

Pick your tub size. We'll message you before orders open.

Spoon, spread or topSoft cottage cheese for toast, bowls and chaat.Sweet or savouryWorks with toast, bowls, fruit and chaat.You're in firstEarly access before orders open.
Not Paneer Co. cottage cheese tub
1. Choose your tub size
2. Tell us about you

We'll only message you about launch and first-batch ordering.

What is Not Paneer?

Meet the protein you'll actually crave.

Not paneer cubes. Not Greek yogurt. Fresh cottage cheese for Indian kitchens: soft, creamy, spoonable and ready to eat.

Join First Batch
Not Paneer Co. fresh cottage cheese tub

Not Paneer vs others

PaneerDenseNeeds cooking
Not PaneerReady to eatSpoon, spread or topWorks cold
Greek yogurtTangyMostly breakfast

How do you eat Not Paneer?

Spoon it, spread it, mix it, or top it.

It fits into food Indians already eat.

Quick idea

Savory breakfast toast

The easiest way to understand Not Paneer: thick cottage cheese on toast with tomatoes and seasoning.

You need

  • 1 slice sourdough or toast
  • 1/4 cup Not Paneer
  • 4 cherry tomatoes, halved
  • Everything bagel seasoning

Make it

Toast the bread. Top with Not Paneer, tomatoes and seasoning. Add herbs, chilli flakes or pepper if you like it brighter.

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Founder story

Born from a Russian fridge habit and an Indian family table.

Kseniia missed tvorog, the cottage cheese she grew up eating in Russia. She started making it at home in India, our family loved it, and now we're making Not Paneer for more Indian kitchens to try.

Russia to IndiaA tradition we love.Made at home firstSmall batches, big learning.Family approvedLoved by the people who matter most.
UD and Kseniia, founders of Not Paneer Co.

First batch limited

Want to try the first batch?

Join the waitlist and choose your tub size. We'll message you before orders open.

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Small local batchMade for early tasters.Be the firstGet a message before orders open.Help us improveYour feedback shapes what comes next.